Is the Penny Dropping at Yahoo?

Posted by & filed under Accessibility and Usability, Internet History, Search Engine Optimisation, Social Media.

I had the pleasure of seeing Carol Bartz present to the IAB last November at the Supercharge Your Brand event in London. As part of her presentation, she discussed how she has raised ad revenues by including third-party advertising on Yahoo’s log-in page. My impression at the time was that if Yahoo thinks that distracting… Read more »

Search Engine History – Yahoo

Posted by & filed under Internet History.

Two Ph.D candidates named David Filo and Jerry Yang created Yahoo in 1994 at Stanford University in California; it was started for recreation for the creators but soon became full time work. It was initially known as ‘Jerry and Davids guide to the World Wide Web’ but after the creators randomly chose names from the… Read more »

Micrahoo or Yacrosoft?

Posted by & filed under Search Engine Optimisation.

Rumours are flying once again about a merger (or is it a takeover) between Microsoft and Yahoo, though it’s not at all clear where the synergy, if any, might be between them. It certainly doesn’t seem to be in search, where the two ostensible members of the “big three” seem ever more like the “secondary… Read more »