‘Will Google Instant kill SEO, ’or ‘how to read through the nonsense’?

Posted by & filed under Search Engine Optimisation.

The has been a considerable amount of nonsense sprouted over the last few hours about the impending doom of search engine optimisation as a viable service in the wake of the roll-out of Google Instant.

Naysayers claim that search engine optimisation is irrelevant now, or that the long-tail is dead. But I couldn’t disagree more.

Difficulties with scientific method in empirical SEO

Posted by & filed under Search Engine Optimisation.

SEO is not smoke and mirrors or a black art, as some SEO companies might have you believe, Far from it, SEO is the application of best practice, taking advantages of fixed logical rules and algorithms to achieve best value results for effort. The problem for SEO strategists is that these logical rules are not public knowledge, and more so that they differ for diferent search engines.