‘Will Google Instant kill SEO, ’or ‘how to read through the nonsense’?

Posted by & filed under Search Engine Optimisation.

The has been a considerable amount of nonsense sprouted over the last few hours about the impending doom of search engine optimisation as a viable service in the wake of the roll-out of Google Instant.

Naysayers claim that search engine optimisation is irrelevant now, or that the long-tail is dead. But I couldn’t disagree more.