What is Search Engine Optimisation?

Search Engine Optimisation :: A Definition

Search Engine Optimisation is the process of increasing a sites positions in the Search Engine results. This process of ranking improvement is developed by increasing a web page and/or websites Relevance for a particular query.

Search Engine Relevancy

Search Engines return results based upon who they feel are most relevant for a particular search query downwards. Relevancy is determined by different factors by all the major search engines, such as Google ™, Yahoo! ™ and MSN ™. They do use the same two core factors to determine this relevancy: Links and Content.

• The on page factor - the Content of a particular web document allows the search engines to deduce exactly what that page is talking about. By constructing your text correctly you can ensure that the search engine see your particular document as relevant for particular queries.
• The off page factor - the links pointing to your page from other web documents will affect your ability to rank. By having high quality, multiple targeted links you can increase your search engine positioning

Search Engine Optimisation or Search Engine Optimization?

In the UK Search Engine Optimisation is the dominant query and in the US it is Search Engine Optimization. This difference is purely because of differences in the lingual conventions used in different countries.