Keyword Location and Frequency

Search engine optimisation is all about the effective use of keywords. One of the main rules in a Search Engine ranking algorithm involves the location of keywords on a web page. To achieve top rankings in any Search Engine Optimisation campaign, create content rich pages with a narrow focus on one or two keywords.

The term keywords does not refer to single words only. In truth, keyword phrases are far more effective than single keywords!

The <title> tag is the most important element of the web page. The Title Tag is responsible for displaying the text shown in the windows-bar at the top of the browser. Include your page's most important keywords in the title tag.

Try to write a phrase that is descriptive, reads well, and contains your keywords. Most search engines use the title in their result listings - you want to entice people to click on that link.

The other main factor used by search engines to measure relevancy is Keyword Frequency. A search engine will look at a web page and analyse the frequency of the words appearing on the page. The higher the frequency the more relevant the words are deemed. If the content of the page was written in such a way that the main keywords had the highest frequency, this will tip relevancy towards your keywords.

Search engines regard words with a higher frequency as more relevant than others.

When these two areas are combined so that the keywords used in title and the Keyword Frequency of the page return the same terms, then the whole page is deemed as relevant for the keywords.

Also Include your keywords in the following areas:

1. Headline Tags H1, H2 H3 ....


2. The first and the last paragraph of body text.


3. In the ALT attribute of the IMG tag (sometimes referred to as the ALT Tag).


4. Throughout the web page, not too many times that it could be mistaken as spam.


5. Move the readable copy as far up in the HTML code as possible.