Optimising Heading Tags

Although regularly overlooked, HTML heading tags can greatly improve your search engine optimisation efforts. The HTML heading tags are similar to newspaper headlines and search engines consider the Content more important than normal text. Include your important keywords in heading tags on your page if you can.

Search engines consider the <H1> tag to be more important than <H2> and <H2> more important than <H3> and so on. Headings can be placed anywhere within the body of an HTML document so consider reworking your page content into separate sections with headings.

One reason heading tags may be overlooked is their default appearance. However you can control the look of your heading tags by using Cascading Style sheets (CSS).