SEO Training Courses

Search engine optimisation is a core skill for any online business, and understanding SEO techniques and considerations is a key requirement in order to make sensible business decisions. Even if you outsource your SEO to a third-party, it is vital that someone in your organisation has a grasp of the fundamentals of ethical search engine optimisation and practice.

Search engine optimisation is not a simple "bolt-on" to a website. To have truly effective search marketing, one must consider the impact every decision you make about your website will have on its SEO capabilities.  This is true from design and development right through to seemingly unrelated activities, such as PR.

Many businesses employ the services of a third-party SEO consultant or organisation, such as IndiciumWeb, in order to gain access to the required knowledge to make such informed decisions. However, it is important not only to have access to such knowledge, but to understand it in order that it becomes second nature to consider search marketing during business decision making.

Businesses that grasp this model of search marketing in the core knowledge mix for a business are much more able to gain a competitive advantage in search engine results without recourse to dangerous and short-lived "black hat" techniques. 

Ethical, also called "white hat" SEO, is central to this model of informed decision making.  This gives your business the best opportunity to make long term gains in the ROI of your website.

IndiciumWeb’s search marketing consultants have extensive experience of search marketing practices stretching back over more than ten years - almost as long as the concept of search marketing itself. Our SEO training courses impart the key elements of this knowledge to you, allowing you to be able to make sensible tactical business decisions.

Our SEO Training Courses

Our search engine optimisation training programs are typically one day long, although this can be split into two half days, should this be more appropriate to your circumstances.

There are two ways we can deliver our SEO training to you:

On-site SEO training

Our On-site SEO training service send a consultant to your business to go in-house for a day (or two half days) to train up to six members of staff (as a group) the fundamentals of SEO.  The cost of onsite SEO training is £399 plus our travel expenses.

Residential SEO training

Our residential SEO training course provides you with a hotel room and overnight stay and one full day’s SEO training in the hotel business suite, from 9:30am to 5pm, with an hour break for lunch and two additional 15 minute breaks. Our residential SEO courses are held in Edinburgh, and cost is £699 including accommodation for one and meals. If you wish to accommodate more than one person, then please call us for up-to-date prices.

SEO Training Course Syllabus

Whether the course you choose is in-house, or residential, the syllabus is the same.  About 80% of the training time is spent teaching, with the remainder of the time available for questions and the discussion of specific search engine optimisation issues relating to your individual circumstances.

The syllabus covers:

1. SEO Benchmarking and SMART objectives
2. Server Location and Web Hosting Considerations
3. Technological and HTML Issues
4. Keyword Research
5. On-page Optimisation
6. Link Building
7. Avoiding Black Hat SEO
8. Developing and SEO Strategy

Find Out More

To find out more about our SEO training, or to arrange or book a course, call us during office hours on 0871 900 8407 and ask for John or Bill, or contact us now.