Search-Engine-Friendly Web Design

There are two ways to undertake web design – the right way, and any other way. Most online business that fail, do so at least partly because they make the wrong choices during web design.

To make the right choices during web design, it is important to understand properly what the phrase ‘web design’ really means.

Web design is not just making a pretty website, although the graphic design element is important too.  Web design refers to the whole process of designing the structure, interface, navigation, graphic, adding content and conversion paths.

Undertaking such a design process correctly is vital to having a successful website.  You need to understand user behaviour and understand what a user needs to get from your website for the user to treat you the way you want them to.

To understand user behaviour, you must also understand who your users are, and the most often neglected website users are search engines.

In order to rank your website, a search engine must be able to navigate it successfully. It must be able to read and understand your content, and that content should match the language that human users might be most likely to search for.

In short, it must be search-engine-friendly.

Building Search-Engine-Friendly Web Sites.

Building search-engine-friendly websites requires a mix of disciplines, particularly where the website is a complex application, such as an ecommerce website, or a content-managed website.

As search-engine-friendly designers, we must be able to understand the intricacies of search engine indexing, as well as having excellent web development and graphic design skills.  Each of these disciplines must work together in order to be able to make a site that is truly search-engine-friendly and subsequently successful.

Search-Engine-Friendly for Success

Successful websites are search-engine-friendly.  Examples of websites that take their search-engine-friendliness seriously include EBay, Amazon, Yahoo, the BBC and many other household names.

Here at Indiciumweb, we pride ourselves on the search-engine-friendliness that we build into all our web sites and web applications.  Our Maia CMS and ecommerce systems are designed specifically to be search engine compatible, and all bespoke work we undertake considers the impact and requirements of search engines during the design process.

To find out more about how we can help you launch your successful online business, call us during office hours on 0871 900 8407, or contact us now.