As Google pushes further and further ahead with personalising search results for users, it is getting less and less relevant for search engine optimisers to think about keyword ranking. Coupling that with the growing prevalence of “not provided” keyword data in Analytics, where is the value in SEO?
Posts Categorized: Search Engine Optimisation
If you are running a website, and side-by-side with that is a staging or testing site, it is important to have a strategy that stops your staging site from damaging your SEO efforts. There are a number of ways a staging site can cause you problems with SEO. For one thing, the search engines might… Read more »
I had the pleasure of seeing Carol Bartz present to the IAB last November at the Supercharge Your Brand event in London. As part of her presentation, she discussed how she has raised ad revenues by including third-party advertising on Yahoo’s log-in page. My impression at the time was that if Yahoo thinks that distracting… Read more »
Well, this has certainly been a remarkably debate-ridden week in the world of search. Not only have we had the death of SEO (or not, actually, if have half a brain or more!) caused by Google Instant, but also the principle of latent Dirichlet allocation has been thrust into the awareness (if not always the understanding) of the SEO community by Ben Hedrickson at SEOMoz.
The has been a considerable amount of nonsense sprouted over the last few hours about the impending doom of search engine optimisation as a viable service in the wake of the roll-out of Google Instant.
Naysayers claim that search engine optimisation is irrelevant now, or that the long-tail is dead. But I couldn’t disagree more.