Posted by & filed under Accessibility and Usability, Internet History, Search Engine Optimisation.

I’ve just been revisiting some great older blog posts on some other sites, to give myself a bit of a nostagic overview of SEO. While doing so, I re-read this one from Ian Lurie at Conversion Marketing, so I thought I’d share it all with you and cover some of the points he makes in a bit more detail.

Posted by & filed under Search Engine Optimisation, Web Development.

I just read yet another misleading article from yet another “leading” SEO writer explaing why JavaScript is bad for your navigation. And yet again (yawn) it showed a complete lack of understanding of the capabilities of search engines (quite aside from the fact that Google understands some aspects of JavaScript now, but that’s another story). The essense of the piece I read was that if you use JavaScript to “pop-up” sub-menus, then your site navigation won’t be indexed by search engines.

Posted by & filed under Search Engine Optimisation, Web Development.

  The video response by Matt Cutts to a question about cloaking for Google got me thinking that it’s a long time since I wrote anything on the subject.  I guess I kinda fell into the trap of thinking that everyone had dismissed the idea of cloaking because everyone I personally discussed it with agreed… Read more »

Posted by & filed under Search Engine Optimisation.

SEO is not smoke and mirrors or a black art, as some SEO companies might have you believe, Far from it, SEO is the application of best practice, taking advantages of fixed logical rules and algorithms to achieve best value results for effort. The problem for SEO strategists is that these logical rules are not public knowledge, and more so that they differ for diferent search engines.