I’ve just been revisiting some great older blog posts on some other sites, to give myself a bit of a nostagic overview of SEO. While doing so, I re-read this one from Ian Lurie at Conversion Marketing, so I thought I’d share it all with you and cover some of the points he makes in a bit more detail.
The video response by Matt Cutts to a question about cloaking for Google got me thinking that it’s a long time since I wrote anything on the subject. I guess I kinda fell into the trap of thinking that everyone had dismissed the idea of cloaking because everyone I personally discussed it with agreed… Read more »
Matt Cutts – Should I serve Googlebot content-only pages optimized for load speed? (video)
SEO is not smoke and mirrors or a black art, as some SEO companies might have you believe, Far from it, SEO is the application of best practice, taking advantages of fixed logical rules and algorithms to achieve best value results for effort. The problem for SEO strategists is that these logical rules are not public knowledge, and more so that they differ for diferent search engines.