I don’t normally stray from writing about search marketing on this blog, but there are other things in my life. One of those, since I grew up in Liverpool in the 70’s and 80’s has been my love for Liverpool FC. On 15th April, 1989, following a breakdown in command by South Yorkshire police, and… Read more »
Well, this has certainly been a remarkably debate-ridden week in the world of search. Not only have we had the death of SEO (or not, actually, if have half a brain or more!) caused by Google Instant, but also the principle of latent Dirichlet allocation has been thrust into the awareness (if not always the understanding) of the SEO community by Ben Hedrickson at SEOMoz.
The has been a considerable amount of nonsense sprouted over the last few hours about the impending doom of search engine optimisation as a viable service in the wake of the roll-out of Google Instant.
Naysayers claim that search engine optimisation is irrelevant now, or that the long-tail is dead. But I couldn’t disagree more.
Last week I posted a couple of articles based on an excellent post by Ian Lurie at Conversion Marketing. Here are some more of its points, in just a little more detail.
Yesterday, I posted about a blog post from Conversion Marketing, listing the 59 things you should be doing but probably aren’t. Today, I’m going to cover a few more of the issues Ian discussed in his post.