Miserable Failure

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Recently I received a cold call from a SEO who told me that he could not find my website in the search engines. (Yes, unbelievably we get them too!) He then went into, what I now call, the ‘miserable failure’ sales pitch. About the Miserable Failure results The results returned when you search for ‘Miserable… Read more »

Google Bombing, Google Bomb

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Adam Mathes a Stanford University student wanted to play a practical joke on his friend Andy Pressman. Andy Pressman had a website www.ohmessylife.com, Mathes wanted to make Pressman’s web site rank No.1 in Google search result for “”talentless hack.”” Mathes set about encouraging as many people with web sites as possible to link to Pressman’s… Read more »

Search Engine Optimization and the importance of Competitor Analysis

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Every website has competition and website owners who ignore competitors do so at great risk. Unless a website has an online monopoly on a product or service, there will be competitors offering alternatives and substitutes. The level of competition your website faces is revealed in the competitor analysis phase of the search engine optimisation plan…. Read more »