Not Provided = Who Gives a Rat’s Ass!

Posted by & filed under Search Engine Optimisation.

As Google pushes further and further ahead with personalising search results for users, it is getting less and less relevant for search engine optimisers to think about keyword ranking. Coupling that with the growing prevalence of “not provided” keyword data in Analytics, where is the value in SEO?

Is the Penny Dropping at Yahoo?

Posted by & filed under Accessibility and Usability, Internet History, Search Engine Optimisation, Social Media.

I had the pleasure of seeing Carol Bartz present to the IAB last November at the Supercharge Your Brand event in London. As part of her presentation, she discussed how she has raised ad revenues by including third-party advertising on Yahoo’s log-in page. My impression at the time was that if Yahoo thinks that distracting… Read more »