The has been a considerable amount of nonsense sprouted over the last few hours about the impending doom of search engine optimisation as a viable service in the wake of the roll-out of Google Instant.
Naysayers claim that search engine optimisation is irrelevant now, or that the long-tail is dead. But I couldn’t disagree more.
Last week I posted a couple of articles based on an excellent post by Ian Lurie at Conversion Marketing. Here are some more of its points, in just a little more detail.
Yesterday, I posted about a blog post from Conversion Marketing, listing the 59 things you should be doing but probably aren’t. Today, I’m going to cover a few more of the issues Ian discussed in his post.
I’ve just been revisiting some great older blog posts on some other sites, to give myself a bit of a nostagic overview of SEO. While doing so, I re-read this one from Ian Lurie at Conversion Marketing, so I thought I’d share it all with you and cover some of the points he makes in a bit more detail.
I just read yet another misleading article from yet another “leading” SEO writer explaing why JavaScript is bad for your navigation. And yet again (yawn) it showed a complete lack of understanding of the capabilities of search engines (quite aside from the fact that Google understands some aspects of JavaScript now, but that’s another story). The essense of the piece I read was that if you use JavaScript to “pop-up” sub-menus, then your site navigation won’t be indexed by search engines.
The video response by Matt Cutts to a question about cloaking for Google got me thinking that it’s a long time since I wrote anything on the subject. I guess I kinda fell into the trap of thinking that everyone had dismissed the idea of cloaking because everyone I personally discussed it with agreed that [...]
Matt Cutts – Should I serve Googlebot content-only pages optimized for load speed? (video)
SEO is not smoke and mirrors or a black art, as some SEO companies might have you believe, Far from it, SEO is the application of best practice, taking advantages of fixed logical rules and algorithms to achieve best value results for effort. The problem for SEO strategists is that these logical rules are not public knowledge, and more so that they differ for diferent search engines.
For every SEO opinion one can read on the Internet, there always seems to be a conflicting, sometimes directly polar, opinion preached elsewhere. Sometimes, it seems like one particular opinion is treated like fact. Often it is “proven” by supposed SEO empiricists that one particular opinion is fact.
In the course of researching my new employment (which I am really looking forward to!) at Storm ID, I read this article by Performable that was higlighted in their Facebook page.
It makes an interesting read and I encourage all of you to read it. However, the argument it presents does have one fatal flaw, even though Performable have [...]