Is the Penny Dropping at Yahoo?

I had the pleasure of seeing Carol Bartz present to the IAB last November at the Supercharge Your Brand event in London.

As part of her presentation, she discussed how she has raised ad revenues by including third-party advertising on Yahoo’s log-in page.

My impression at the time was that if Yahoo thinks that distracting its users with adverts while they log-in is a good idea, then they are doomed.

Now Yahoo have sacked Carol Bartz – is that an indication that the penny may have dropped?

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