Search Engine Optimisation and Web Design Solutions
Your business website is not just your shop-front online. More than that is that it is every customer service representative, every support technician, every shop assistant and every salesman your business has. To run a successful business online, your website must fulfil all such roles.
Just as crucial, however, is that your shop must be positioned exactly where customers are going to look for you – good business-focused design, coupled with strong search engine marketing equals success!
Opening Hours: 9:30am to 5pm, Mon to Fri, except public holidays.
Phone us on 0871 900 8407
development
We pride ourselves on our effective, search-engine-friendly web development solutions, that help businesses grow and expand online. We have created our own proprietary search-engine-friendly CMS and Ecommerce system, called Maia.
knowledge
We understand that our most valuable asset is our knowledge. We strive to keep our customers properly informed so that they can make the best decisions possible for their online businesses.
marketing
As we have some of the UK's leading brains on both SEO and web development, we are uniquely positioned to provide best practice advice that satisfies both these considerations, with plain business sense!
Search engine optimisation
Search engine optimisation (SEO) is the process of adjusting a website to ensure its compatibility with search engine technology, with the aim of increasing the amount of relevant traffic that a website receives through those search engines.
More than that, however, it is also the process of maximising the potential for a website to perform well in search engine results by other factors such as the links into the website, and ensuring correct domain registration and set-up.
UK search engine optimisation relies on firmly placing a website in the context of the UK on the Internet. So hosting a website in Germany or the USA, and gathering links only from US or Australian websites can dramatically affect the kinds of traffic a search engine will send you. It tells the search engine – "I deal with users in the USA and Australia" whereas you might prefer the way you position your site to say, "My customers are in the UK!"
Search engine optimisation consultants
Indiciumweb are UK-based search engine optimisation consultants. This means we instruct you on how you should build your web trading strategy in order to increase traffic from search engines. More than that, though – we are search marketing experts. We want the traffic that a search engine sends you to be high-quality potential customers. If you sell CDs, there is no point attracting traffic searching for pet food.
Achieving significant high-quality web traffic requires good analytics skills, and an in-depth knowledge of the requirements of search engine technology. The cost for this can be either the cost of undertaking that analysis regularly and learning the required knowledge, which can be an opportunity cost of tens of thousands of pounds or more, or to hire a consultant to undertake the analysis and strategy development for you, at a significantly reduced opportunity cost.
Implementing your UK SEO strategy
There are a number of things that need to be done to implement an SEO strategy.
Building an SEO Strategy
It is vital, during any SEO project, to have a sensible, and intelligent SEO strategy. IndiciumWeb start all SEO projects with an SEO audit of you website, which forms the basis of the strategy for your SEO project.
The technical side of SEO
Firstly, there might be technical changes to make to your website – this means your web developer must be on-side. Indicium web have PHP/HTML/CSS fluent web developers that can help you if required, but it is much better if you can rely on your normal web developer’s support.
The content writing side of SEO
Secondly, someone needs to write good, relevant, and keyword rich content for you website. Often, the best person to write the first draft of this is you – you know your products and services better than anyone after all. Indiciumweb can help turn this first draft into properly optimised content for search engines, with excellent grammar, and ideal keyword richness.
Networking for SEO
Thirdly, you need someone to interact with the wider Internet, updating social networking sites, contacting relevant other websites to arrange linking agreements, submitting to directories and so on. Indicium web can help with this, but ideally part of this responsibility should lie in-house as it is a time-intensive long term strategy.
Monitoring SEO performance
It is important to monitor the performance of your search engine optimisation campaign, in order that adjustments can be made to help improve the campaign in your unique circumstances. Additionally, the requirements for search engines can change subtly over time, and it is important that the strategy reflects these changes, albeit, a good strategy should not require wholesale changes frequently. Indiciumweb help you monitor the search engine listings you achieve, and the traffic they generate.
Find out more
To find out more about how Indiciumweb can improve the traffic to your website, contact us now, or phone 0871 900 8407 during office hours.
