SEO Scotland | Social Media Scotland

Posted by John Hughes on Oct 3, 2011

How to Set Up Your Staging Site for SEO

If you are running a website, and side-by-side with that is a staging or testing site, it is important to have a strategy that stops your staging site from damaging your SEO efforts. There are a number of ways a staging site can cause you problems with SEO. For one thing, the search engines might...

Posted by John Hughes on Sep 8, 2011

Is the Penny Dropping at Yahoo?

I had the pleasure of seeing Carol Bartz present to the IAB last November at the Supercharge Your Brand event in London. As part of her presentation, she discussed how she has raised ad revenues by including third-party advertising on Yahoo’s log-in page. My impression at the time was that if...

Posted by John Hughes on Sep 10, 2010

Latent Dirichlet Allocation v Latent Semantic Indexing

Well, this has certainly been a remarkably debate-ridden week in the world of search. Not only have we had the death of SEO (or not, actually, if have half a brain or more!) caused by Google Instant, but also the principle of latent Dirichlet allocation has been thrust into the awareness (if not...

Posted by John Hughes on Sep 9, 2010

‘Will Google Instant kill SEO, ’or ‘how to read through the nonsense’?

The has been a considerable amount of nonsense sprouted over the last few hours about the impending doom of search engine optimisation as a viable service in the wake of the roll-out of Google Instant. Naysayers claim that search engine optimisation is irrelevant now, or that the long-tail is...

Posted by John Hughes on Aug 22, 2010

More Reasons Your Website is Failing

Last week I posted a couple of articles based on an excellent post by Ian Lurie at Conversion Marketing. Here are some more of its points, in just a little more detail. Using the Free Tools Effectively Search engines give you a remarkable array of tools to help you understand how people use your...

Posted by John Hughes on Aug 10, 2010

Why Your Website is Still Failing

Yesterday, I posted about a blog post from Conversion Marketing, listing the 59 things you should be doing but probably aren’t. I thought it was a great list but could do with a bit of expansion on why you should be doing those 59 things (and how to do them right!). Yesterday, I wrote about...

Posted by John Hughes on Aug 9, 2010

The First Three Reasons Your Website is Failing!

I’ve just been revisiting some great older blog posts on some other sites, to give myself a bit of a nostagic overview of SEO. While doing so, I re-read this one from Ian Lurie at Conversion Marketing, so I thought I’d share it all with you and cover some of the points he makes in a...

Posted by John Hughes on Jul 23, 2010

Using JavaScript Effectively

I just read yet another misleading article from yet another “leading” SEO writer explaing why JavaScript is bad for your navigation. And yet again (yawn) it showed a complete lack of understanding of the capabilities of search engines (quite aside from the fact that Google understands...